Community
giving back
In addition to running geo-targeted Amber Alerts, UVertz has dedicated 12.5% of its total advertising inventory to community organizations, local governments, social causes, and public service announcements (PSAs).
SmokEy bear psa
In partnership with the Ad Council, UVertz launched its very first PSA featuring Smokey Bear. Why Smokey Bear? Fire prevention is near and dear to our CEO and Co-Founder’s heart. He has been a call firefighter with the Los Angeles County Fire Department for over a decade. He was also a founder and board member of a state and federally recognized Fire Safe Council. And having lost part of his home during the Woolsey Fire in November, 2018, the selection of Smokey Bear as the first PSA to be featured by UVertz was an easy one.
As the longest running PSA in U.S. history, Smokey has appeared on television, radio, postage stamps, and even a hot-air balloon. With UVertz, Smokey extended his reach to being digitally displayed on the rear windows of cars to remind us all: “ONLY YOU CAN PREVENT WILDFIRES.” Since the launch of the Smokey Bear campaign, UVertz has also run other PSAs in conjunction with the Ad Council, including running PSAs warning about “drug driving.”
Assisting Government with Emergency Preparedness and Response
San francisco public health orders
When San Francisco became the first city and county in the nation to issue public health emergency orders on March 17, 2020, the very next day, with the flip of a switch, UVertz was running PSAs warning the public to follow the safety guidelines published by the Center for Disease Control (CDC). UVertz was the first in the OOH industry to do so, quickly designing and finalizing creative that included the exact language from the CDC with corresponding graphics.
supporting local Communities
Community goes beyond caring about our work, our colleagues, and our place in the world, geographic and otherwise. Community means going outside our immediate organization and touching the lives of others. By harnessing the power of marketing and advertising and delivering that power to the street level, UVertz is uniquely poised to make a difference in the communities we serve.
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