07 Oct Only you can prevent wildfires!
Smokey Bear: Only You Can Prevent Wildfires.
In addition to running geo-targeted Amber Alerts, UVertz has dedicated 15% of its total advertising inventory to community organizations, local governments, social causes, and public service announcements (PSAs). In partnership with the Ad Council, UVertz is proud to announce its first PSA featuring Smokey Bear.
Fire prevention is near and dear to our CEO and Co-Founder’s heart. He has been a call firefighter with the Los Angeles County Fire Department for close to a decade. He is also a founder and board member of a state and federally recognized Fire Safe Council. And having lost part of his home during the Woolsey Fire in November, 2018, the selection of Smokey Bear as the first PSA to be featured by UVertz was an easy one.
As the longest running PSA in U.S. history, Smokey has appeared on television, radio, postage stamps, and even a hot-air balloon. With UVertz, Smokey is extending his reach to being digitally displayed on the rear windows of cars to remind us all: “ONLY YOU CAN PREVENT WILDFIRES.”