11 Dec Impressions Count
According to the Outdoor Advertising Association of America, mobile advertising on cars can be the most effective and efficient form of out of home advertising, reaching more consumers at a lower cost per thousand impressions (CPM) than any other form of advertising. Depending on when and where the car is driven, car advertising garners between 30,000 to 80,000 impressions per day. Car based, geofenced, digital advertising allows advertisers to reach consumers when and where they want. Compared to other media, the UVertz platform reaches more people at a lower cost than other media. The accompanying graphic shows its effectiveness. UVertz. It is Mobile. It is Digital. It is Dynamic. How do your CPMs add up?
(UVertz CPMs range from $1.00 to $2.67, based on the current rate cards and an anticipated 30,000 to 80,000 daily impressions. Sources: Intuit, OAAA, USA Touchpoints, RealityMine)