The most recent Nielsen study reveals that 90% of travelers in the United States have noticed out of home (OOH) advertising in the past month and 80% have noticed OOH ads in the past week. Remarkably, 66% of smartphone users took some type of action on...

As Uber was in the midst of its IPO, Uber drivers went on strike demanding a living wage. The New York Times cautioned drivers with the following headline: “Strike All You Want. Uber Won’t Pay a Living Wage.” What is a living wage? A living wage...

According to the latest data compiled by MAGNA Advertising Forecasts, global advertising revenues grew by a record +7.2% in 2018 to reach a total of $552 billion. Global digital advertising sales grew by a whopping +17% in 2018. MAGNA predicts that digital media ad formats...

As digital marketing continues to proliferate to new platforms, advertisers are being provided with more options to reach consumers. The most effective ads reach consumers with a relevant message when and where it matters most to them. Google shows ads based upon your search terms....

According to the Outdoor Advertising Association of America, mobile advertising on cars can be the most effective and efficient form of out of home advertising, reaching more consumers at a lower cost per thousand impressions (CPM) than any other form of advertising. Depending on when...

Americans spend an astounding 70% of their waking hours outside the home. The average American is on the road more than 20 hours per week. With 83% of consumers saying they see the messages presented on out-of-home (OOH) advertisements, OOH advertising tops all other mediums....