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As Uber was in the midst of its IPO, Uber drivers went on strike demanding a living wage. The New York Times cautioned drivers with the following headline: “Strike All You Want. Uber Won’t Pay a Living Wage.” What is a living wage? A living wage...

Launching in August, 2008, Airbnb embarked on a mission to transform the way homeowners make use of their property. In less than two months, the stock market would crash and metastasize into a prolonged and persistent financial crisis that would create the largest disruption to...

According to the latest data compiled by MAGNA Advertising Forecasts, global advertising revenues grew by a record +7.2% in 2018 to reach a total of $552 billion. Global digital advertising sales grew by a whopping +17% in 2018. MAGNA predicts that digital media ad formats...

As digital marketing continues to proliferate to new platforms, advertisers are being provided with more options to reach consumers. The most effective ads reach consumers with a relevant message when and where it matters most to them. Google shows ads based upon your search terms....

According to the Outdoor Advertising Association of America, mobile advertising on cars can be the most effective and efficient form of out of home advertising, reaching more consumers at a lower cost per thousand impressions (CPM) than any other form of advertising. Depending on when...

In 2018, UVertz was born with a dollar and a dream. In 2019, that dream becomes a reality. UVertz will be featured on the roads of Los Angeles, Phoenix, San Francisco, Seattle, New York, Philadelphia, Washington D.C., Miami, Chicago, Dallas / Ft. Worth, Atlanta, and...

Americans spend an astounding 70% of their waking hours outside the home. The average American is on the road more than 20 hours per week. With 83% of consumers saying they see the messages presented on out-of-home (OOH) advertisements, OOH advertising tops all other mediums....

Both Uber and Airbnb fundamentally changed the transportation and hospitality industries by altering the way car owners and homeowners make use of their property. Uber reassessed the value of labor. Airbnb redefined the value of space. One day while stuck in traffic, John Z. Shafai...

Welcome to the UVertz blog! Check back regularly to keep up with all the advancements related to this new and exciting technology!...