14 Dec A New Frontier
As digital marketing continues to proliferate to new platforms, advertisers are being provided with more options to reach consumers. The most effective ads reach consumers with a relevant message when and where it matters most to them. Google shows ads based upon your search terms. Facebook leverages retargeting to show highly relevant ads based upon your browsing history. Mobile marketing allows advertisers to target consumers based upon their geographic location. Car advertising has heretofore been dominated by wrapped cars or magnetic or stenciled messaging on cars or delivery vans. Technology has evolved and today advertisers have the opportunity to leverage the cars of commuters and local drivers to send relevant messages to consumers based upon location, time of day, weather, or even local events. It’s a brave new world and UVertz is proud to be at the forefront.